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Eva Mendes put Hollywood on hold a decade ago to raise a family with Ryan Gosling. Now the 50-year-old actress is reemerging as a cleaning-supplies entrepreneur, and dishes on why doing dishes is her happy place. <br/><br/>To get to this blissful place in her life—where she spends most evenings finding happiness over the kitchen sink in her Southern California home, where she lives with 43-year-old actor Ryan Gosling and their two daughters—took years of hard work, a gene she says she got from her Cuban immigrant mother. From the time Mendes was a little girl, her mom would explain that freedom is when you make your own money.<br/><br/>Since performing in her last movie, 2014’s “Lost River,” Mendes has become a mother, fashion designer, children’s book author and the co-owner of a successful home cleaning goods startup, Skura Style. After taking an ownership stake in 2022, Mendes has helped Skura—which was founded in 2017 by Linda Sawyer and Alison Matz—expand its marketing reach and has even dabbled in product design. Forbes estimates the business brought in $7 million in revenue last year and is on track for $20 million in 2024.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/lifestyle/<br/><br/>0:00 Introduction<br/>0:31 “Freedom is Making Your Own Money”<br/>1:59 Becoming an Actress<br/>3:13 Hollywood: Expectation vs. Reality<br/>5:14 Business Isn’t Personal<br/>6:10 Working With Ryan Gosling<br/>6:41 Eva’s Most Challenging Role<br/>8:10 Taking a Break from Hollywood<br/>10:08 Motherhood is Creativity<br/>11:19 Joining Skura Style<br/>14:01 The Female Founder Space<br/>15:44 What Makes Skura Style Special<br/>18:20 Eva’s Newest Role: Co-Owner<br/>19:26 Eva Mendes X Skura Style Collection<br/>22:00 What’s Next for Skura Style<br/>23:20 Eva’s Legacy<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Eva Mendes Drops Hollywood To Build Her Cleaning Empire | Forbes
⏲ 24:7 👁 12.5M
23 August 2012nnPresented by LACEnCurated by Robert CrouchnRecorded, Filmed, and Edited by Cindy YehnnIn his spectacle-installation Bleu Remix, Yann Marussich returns to a theme originally explored in Bleu Provisoire (2001), a spectacle in which a mysterious blue liquid oozes through the layers of his skin as though it were the final effect or by-product of his body's inner processes. In Bleu Remix, the artist once more invites the viewer to experience an intimate journey through the corners of
Yann Marussich Bleu Remix performance with David Schafer and Dominick Fernow @ LACE
⏲ 2 min 44 sec ✓ 25-Aug-2012
Prime Minister Narendra Modi's third consecutive term inauguration ceremony at the Rashtrapati Bhavan took an unexpected turn as a viral video captured an uninvited guest - a leopard - casually strolling through the corridors. The incident, amidst the grandeur of the oath-taking ceremony attended by over 8,000 guests, including foreign dignitaries, industrialists, and film stars, ignited a social media storm. The footage of the mysterious animal wandering in the presidential palace during the official proceedings led to widespread speculation about its identity, with internet users debating whether it was indeed a leopard or another creature. The unexpected appearance of the gatecrasher during one of the year's most significant political events captivated online audiences, prompting amusing theories and incredulous reactions. <br/> <br/> <br/>#LeopardInRashtrapatiBhavan #Modi3.0 #ViralVideo #ModiCabinetOath #MysteriousAnimal #ViralVideo #RashtrapatiBhavan #UnexpectedGuest #IndianPolitics #WildlifeEncounter #SocialMediaBuzz #GrandCeremony #DelhiEvents #AnimalSighting #PoliticalGathering #SurprisingMoment #OathTakingCeremony
Leopard In Rashtrapati Bhavan?: Mysterious Animal Spotted During Modi Cabinet Oath-Taking | Watch
⏲ 3:20 👁 330K
Whenever a major hit like \
'Young Sheldon' Star Says She Was Shocked By CBS' Cancellation, But The Show’s Creators Have Had A Different Take
⏲ 1:13 👁 205K
THE DAY STATIC DIED AND LEARNING BEGAN: Might digital antenna television become the cure to America’s failing education system?nbynRichard CourchesnenMC5308 – Seminar in Advertisingthe power of knowing how things work, and how to work them, is power at work.Humans are creatures of routine habits, mostly seeking the simplest means of accomplishing things while using the least amount of energy.Society’s lessons learned by those who grew-up with TV:Television is the greatest persuader
Richard Courchesne presents research about households relying on over-the-air antenna television for information, 12 6 2010.
⏲ 21 min 37 sec ✓ 07-Dec-2010
Just 11% of Americans would give themselves an A+ for their sustainability efforts, according to new research.<br/><br/>A survey of 2,000 adults looked at their sustainability habits, especially when it comes to the kitchen, and found that nearly one in four would grade themselves a C or lower (23%).<br/><br/>Although 77% claim to make efforts to be as wasteless as possible, respondents average throwing away 12 items in a given day.<br/><br/>This adds up, as the average American disposes of nearly three bags of trash a week — totaling over 150 bags of trash in a year.<br/><br/>Despite being the likeliest to give themselves an A+ (15%), millennials average the most trash in a day, throwing about 15 things away.<br/><br/>Conducted by Talker Research for The Chinet Brand, the survey found that the room in the home that sees the most waste is the kitchen (80%) — four times more than the second most-chosen room, the bathroom (20%).<br/><br/>On average, respondents cook seven times a week, with 48% having the goal of making meals they won’t waste and another 37% wanting to make sure that the meals they make have little waste when cooking.<br/><br/>Forty-one percent said food waste is “always” or “often” on their mind when cooking, with millennials claiming to think about it the most (44%).<br/><br/>Although a majority surveyed said it’s a high priority to utilize food before it goes bad (82%), Americans estimate that about a fifth of the food they make gets thrown away (18%).<br/><br/>To reduce food waste, respondents have frozen leftovers (55%) or ingredients (54%) and repurposed their leftovers (50%) or food scraps to make new foods (32%).<br/><br/>More than a quarter of Americans shared that they use “sustainability hacks” in the kitchen (27%) like making “veggie stock out of vegetable scraps,” “storing food in mason jars” or making sure “items in refrigerator and freezer are arranged that are next expiring.”<br/><br/>“Small shifts in preparation and cooking habits can lead to big strides when it comes to reducing waste,” said Melissa Rakos, Chinet brand manager. “Additionally, purchasing compostable products, or items with recyclable or compostable packaging, can make it easy to reduce the amount of waste we contribute to landfills.”<br/><br/>Overall, two-thirds of respondents think they can do a better job of reducing the amount of waste they dispose of, especially those from Gen Z (73%).<br/><br/>Education may be key to making changes Americans feel better about since 40% revealed they feel unknowledgeable about composting food scraps, but Gen Zers are most keen on learning how to (70%).<br/><br/>Nearly seven in 10 also feel at least a little guilty when using disposable items (69%) like plastic bags (29%), disposable water bottles (28%) and plastic or paper plates (22%).<br/><br/>Respondents feel better about using disposable plates and cups if they know they’re made from recycled materials or are recyclable (68%).<br/><br/>And while 28% always recycle items in their home that can be recycled, 62% admitted to throwing something away because it’s inconvenient to recycle at least sometimes.<br/><br/>For many, self-reflection will also help in sustainability efforts as one in six realized they were more wasteful than they originally thought at the start of the survey.<br/><br/>“Changing small, daily habits can add up over time,” Rakos said. “Something as simple as using more sustainable disposable products can help make those shifts a little easier.”<br/><br/>KITCHEN SUSTAINABILITY HACKS<br/>● “Freezing certain foods to keep them fresh longer”<br/>● “Plan out several different meals using some of the same ingredients”<br/>● “Storing food in mason jars”<br/>● “Buying in bulk and breaking them down into individual packaging to prevent the amount overcooked for a meal”<br/>● “I use only fresh ingredients and take any byproducts or leftovers and return them to the forest”<br/>● “Items in refrigerator and freezer are arranged that are next expiring”<br/>● “Wrap celery in foil to make it last longer”<br/>● “Growing new plants from the \
Research reveals millennials throw out more trash than other Americans
⏲ 0:58 👁 3M
Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.
Marketing mix
⏲ 6:26 👁 535K
Sometimes the best advice comes from the least likely sources. One can spend months reading books on management theory and studying leadership paradigms, only to find the wisdom shared by an abuela over café con leche rings most true. Such is the case with Jose, Senior Director of Multicultural Marketing Communications for Comcast. nnTravel from Philadelphia to Miami with Jose as he leads an Xfinity product integration on the set of Telemundo’s breve-novela
Jose, Multicultural Marketing Communications Director
⏲ 1 min 86 sec ✓ 04-Mar-2015
Is your yard ready for summer entertaining? <br/><br/>A new survey polling 2,000 U.S. adults with backyards found that 81% would look forward to hosting parties in their backyard, but 14% admitted that they would need some time to prepare given the current state of their space.<br/><br/>According to respondents, 34% would have to improve their backyards before hosting, spending seven hours weekly and up to $1,400 to get their yards guest ready.<br/><br/>The survey, commissioned by Big Lots and conducted by Talker Research, revealed just how many Americans are looking forward to hosting a backyard soiree this year and what many feel they need to do to be best prepared. <br/><br/>Proper patio furniture (57%) was respondents’ most sought-after improvement, followed by sprucing up their existing patio furniture (39%), setting up bug repellants (37%) and installing lights (36%).<br/><br/>Hosting these get togethers can add up though, so budget is important to keep in mind. The average person felt they could host a party for as low as $190, with four in five (82%) saying it’s important to them that they stick to their budget if they plan on getting any new patio furniture or other improvements ahead of an event.<br/><br/>“Sprucing up the backyard is more than a simple task, it’s an investment in creating memories with loved ones that will last a lifetime,” said Shelly Trosclair, SVP Merchandising at Big Lots. \
How much do Americans plan to spend to get their yards party-ready?
⏲ 1:0 👁 4.4M
The Star's exclusive interview with USANA CEO Jim Brown and CCO Brent Neidig about the brand and how direct selling has evolved since they started 32 years ago.<br/><br/>USANA top executives were in Malaysia for the first ever USANA Live 2024 Asia Pacific Convention in Kuala Lumpur.<br/><br/>WATCH MORE: https://thestartv.com/c/news<br/>SUBSCRIBE: https://cutt.ly/TheStar<br/>LIKE: https://fb.com/TheStarOnline<br/>
The evolution of direct selling
⏲ 31:33 👁 3.5M
Examining themes of fashion and consumption, we will present durational performances and installation works in this former furniture store's windows. Questions regarding the relationship of art and commerce today are myriad, and while there are no simple answers, most observers agree that there are many troubling implications of the influences of speculation, branding and celebrity on the current climate. Giving away the aesthetic experience through such a temporary event is a return to earlier,
The Long Weekend Installations and Performances organized by Nancy Buchanan &Joseph Santarromana
⏲ 95 sec ✓ 04-Mar-2010
RAYE believes her expensive taste is limited to candles, but in #ExpensiveTasteTest will she prove she knows more than just scents? From trying to explain her theory that moist cupcakes should be pricier to her ability for knowing which handbag is giving luxury, watch as the singer and self-proclaimed pretend wine connoisseur sniffs her way through prosecco, perfumes, and mascaras (‍♀️).<br/> <br/>Stream RAYE's album 'My 21st Century Blues' here: https://raye.orcd.co/m21cb<br/> <br/>#RAYE #Cosmopolitan #My21stCenturyBlues
RAYE Can Tell When a Handbag Is Giving Luxury | Expensive Taste Test | Cosmopolitan
⏲ 12:42 👁 595K
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