_maximize-ott-performance-how-dynamic-creative-technologies-and-ai-can-influence-the-streaming-advertising-landscape.jpg "Maximize OTT performance: How dynamic creative technologies and AI can influence the streaming advertising landscape from ibm 2020 revenue Video Screenshot Preview")
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⏲ Duration: 26 min 80 sec
✓ Published: 14-May-2021
✓ Published: 14-May-2021
Description:
The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.nnJoin IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape an
The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.nnJoin IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape an
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