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⏲ Duration: 26 min 24 sec
✓ Published: 19-Jul-2014
✓ Published: 19-Jul-2014
Description:
Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing.What's neuromarketing? It's putting customers inside MRIs and seeing exactly how different commercials light up their brains. Think of it as a brand identity focus group of one that skips all the messy subjectivity of positioning a brand and cuts straight to the neurons. The ramifications are potentially enormous. nnIn this example-packed presentation at the Promax BDA Station Summit Co
Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing.What's neuromarketing? It's putting customers inside MRIs and seeing exactly how different commercials light up their brains. Think of it as a brand identity focus group of one that skips all the messy subjectivity of positioning a brand and cuts straight to the neurons. The ramifications are potentially enormous. nnIn this example-packed presentation at the Promax BDA Station Summit Co
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