_inside-cadillac.jpg "INSIDE CADILLAC from gm center detroit Video Screenshot Preview")
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⏲ Duration: 2 min 2 sec
✓ Published: 08-Jan-2014
✓ Published: 08-Jan-2014
Description:
After the successful Super Bowl commercial and the series „The Journey“, Cadillac invited us to their iconic GM Design Center in Detroit. We had two days to capture the ideas that led to the final design of the Cadillac ATS and to speak with the people behind the project. Back in our headquarter in Germany, we edited this „director’s cut“. nnINTERVIEWS (IN ORDER OF APPEARANCE)nnCLAY DEAN // DESIGN DIRECTORnBOB BONIFACE // EXTERIOR DESIGN DIRECTORnERIC CLOUGH // INTERIOR DESIGN DIRECTOR
After the successful Super Bowl commercial and the series „The Journey“, Cadillac invited us to their iconic GM Design Center in Detroit. We had two days to capture the ideas that led to the final design of the Cadillac ATS and to speak with the people behind the project. Back in our headquarter in Germany, we edited this „director’s cut“. nnINTERVIEWS (IN ORDER OF APPEARANCE)nnCLAY DEAN // DESIGN DIRECTORnBOB BONIFACE // EXTERIOR DESIGN DIRECTORnERIC CLOUGH // INTERIOR DESIGN DIRECTOR
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