_nba-had-a-very-strict-uniform-policy-air-jordans-didnt-fall-into-the-approved-color-criteria.jpg "NBA had a very strict uniform policy. Air Jordans didn’t fall into the approved color criteria from color lore red to turquoise Video Screenshot Preview")
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⏲ Duration: 0:45
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✓ Published: 24-May-2024
👁 View: 10K times
✓ Published: 24-May-2024
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In 1985, when the shoe first released, the NBA had a very strict uniform policy. The black and red Air Jordans didn’t fall into the approved color criteria.<br/><br/>As such, every time Michael Jordan stepped on the court with the shoes, he was fined $5000. However, the controversy was an awesome marketing scheme for Nike and they were happy to cover the fees.
In 1985, when the shoe first released, the NBA had a very strict uniform policy. The black and red Air Jordans didn’t fall into the approved color criteria.<br/><br/>As such, every time Michael Jordan stepped on the court with the shoes, he was fined $5000. However, the controversy was an awesome marketing scheme for Nike and they were happy to cover the fees.
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