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⏲ Duration: 31 min 77 sec
✓ Published: 14-Oct-2021
✓ Published: 14-Oct-2021
Description:
Learn how cookieless activations and measurement are possible today. nnThe advertising landscape on the open internet is changing rapidly as the technology of the past starts to crumble. Google may have called extra time on the demise of the third-party cookie, but brands, agencies, publishers, and technology companies should remain focused on finding a long-term alternative. Our clients want to avoid swapping a mad-dash in 2021 for a mad-dash in 2023 and are ready to activate parts of the open
Learn how cookieless activations and measurement are possible today. nnThe advertising landscape on the open internet is changing rapidly as the technology of the past starts to crumble. Google may have called extra time on the demise of the third-party cookie, but brands, agencies, publishers, and technology companies should remain focused on finding a long-term alternative. Our clients want to avoid swapping a mad-dash in 2021 for a mad-dash in 2023 and are ready to activate parts of the open
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