_darrel-rhea-at-iit-design-research-conference-2007.jpg "Darrel Rhea at IIT Design Research Conference 2007 from meaning of strategic marketing process Video Screenshot Preview")
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⏲ Duration: 31 min 6 sec
✓ Published: 28-Apr-2010
✓ Published: 28-Apr-2010
Description:
Making Meaning:nThe Role of Design Research in Designing Deep ValuennThe driving principle for design in the new millennium should be about creating deep empathy and connection with the people we design for. The skills for developing this understanding have become a required core competency for designers to create compelling experiences.Rather than being an adjunct to design processes, design research has become a central focus.nnOur priority should be in unearthing and refining a clear sense
Making Meaning:nThe Role of Design Research in Designing Deep ValuennThe driving principle for design in the new millennium should be about creating deep empathy and connection with the people we design for. The skills for developing this understanding have become a required core competency for designers to create compelling experiences.Rather than being an adjunct to design processes, design research has become a central focus.nnOur priority should be in unearthing and refining a clear sense
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