Lee Jeans - Fallon - Joe Pytka from gorgeous young girl old man Watch Video
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Description: Larry's Favorite TV commercialnAgency Fallon WorldwidenDirector Joe PytkanEditor Lawrence BridgesnnThis campaign had me working with Joe Pytka, one of my favorite collaborators and a man for whose work I have a great deal of respect. We were doing these spots for Fallon, which was doing great work for the Lee brand. The entire concept of the spots was flirtation and dating. The three spots I refer to, the Laundromat, the Highway, and the Elevator all relied on sexual tension between a man and a
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