Walmart Unveils New Private Label Offering Trend-Driven Foods, Aiming to Retain Shoppers Amid Inflation from snack Watch Video
Preview(s): Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Your browser does not support playing the video.Please download the video!
⏲ Duration: 0:40 👁 View: 250K times ✓ Published: 01-May-2024
Description: Walmart is launching a new grocery private label brand called BetterGoods focused on trend-driven, chef-inspired foods priced mostly under $5. Walmart's grocery sales rose nearly 7% last fiscal year, making it the largest U.S. grocer by revenue. BetterGoods will feature items in categories like frozen foods, dairy, and snacks across culinary, plant-based, and certain-ingredient lines. It joins Walmart's existing Great Value brand, the largest grocery private label brand by revenue. The launch aims to retain inflation-driven grocery shoppers and fend off competitors emphasizing private labels like Aldi, Lidl and Trader Joe's.