_graham-wheeler-ceo-of-volkswagen-financial-services-uk-on-how-retail-motor-finance-is-changing-to-meet-changing-customer.jpg "Graham Wheeler, CEO of Volkswagen Financial Services UK on how retail motor finance is changing to meet changing customer needs from tvs sales Video Screenshot Preview")
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⏲ Duration: 15 min 80 sec
✓ Published: 08-Jul-2015
✓ Published: 08-Jul-2015
Description:
McKinsey research in 2013 found that although 85% of customers view the dealer as the main touch-point in a car purchase, one in four customers are not satisfied with the dealer experience. But this does not mean that the dealer does not have a crucial part to play in both the auto retail and fleet leasing sectors.nnIn this presentation, Graham Wheeler describes how Volkswagens blended retailing approach allows customers to access information they need consistently on-line and through the dealer
McKinsey research in 2013 found that although 85% of customers view the dealer as the main touch-point in a car purchase, one in four customers are not satisfied with the dealer experience. But this does not mean that the dealer does not have a crucial part to play in both the auto retail and fleet leasing sectors.nnIn this presentation, Graham Wheeler describes how Volkswagens blended retailing approach allows customers to access information they need consistently on-line and through the dealer
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