_behind-the-scenes-of-superfad39s-92.jpg "Behind the Scenes of Superfad's \ from fidelity company store Video Screenshot Preview")
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⏲ Duration: 1 min 70 sec
✓ Published: 04-May-2010
✓ Published: 04-May-2010
Description:
Exclusive behind the scenes footage of Superfad's in-store campaign for Sony. It is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.nnThe concept was inspired by the idea that from one
Exclusive behind the scenes footage of Superfad's in-store campaign for Sony. It is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.nnThe concept was inspired by the idea that from one
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